Comments on: Reflections on the 2009 IA Summit http://blog.greenonions.com/2009/03/24/reflections-on-the-2009-ia-summit/ This is not a cooking blog Thu, 28 Jan 2010 18:13:25 +0000 http://wordpress.com/ hourly 1 By: javiervelasco http://blog.greenonions.com/2009/03/24/reflections-on-the-2009-ia-summit/#comment-16 javiervelasco Thu, 26 Mar 2009 03:14:31 +0000 http://blog.greenonions.com/?p=64#comment-16 Great summary Dan, thanks for sharing this. Regarding your first point on a core idea, this is something I'd been talking about since the 2004 and 2005 summits in terms of the Central Communication Concept and Central Creative Concept that is used in advertising. I showed this in a 2004 poster http://mantruc.com/files/ia-comm-letter.pdf and 2005 presentation http://mantruc.com/publications/experience-message.html and http://tinyurl.com/dd97ln Hope this helps! Great summary Dan, thanks for sharing this.

Regarding your first point on a core idea, this is something I’d been talking about since the 2004 and 2005 summits in terms of the Central Communication Concept and Central Creative Concept that is used in advertising. I showed this in a 2004 poster http://mantruc.com/files/ia-comm-letter.pdf and 2005 presentation http://mantruc.com/publications/experience-message.html and http://tinyurl.com/dd97ln

Hope this helps!

]]> By: ian alexander http://blog.greenonions.com/2009/03/24/reflections-on-the-2009-ia-summit/#comment-12 ian alexander Tue, 24 Mar 2009 19:08:49 +0000 http://blog.greenonions.com/?p=64#comment-12 To your last paragraph—the application of the practical would be a nice contrast to the theoretical. Additionally, I (as a newbie) was/am most interested in the merging of practices which was spoke of only by the minority. Ian Alexander Eat Media To your last paragraph—the application of the practical would be a nice contrast to the theoretical. Additionally, I (as a newbie) was/am most interested in the merging of practices which was spoke of only by the minority.

Ian Alexander
Eat Media

]]> By: John Yesko http://blog.greenonions.com/2009/03/24/reflections-on-the-2009-ia-summit/#comment-11 John Yesko Tue, 24 Mar 2009 18:40:04 +0000 http://blog.greenonions.com/?p=64#comment-11 Great write-up, Dan. I share many of your perspectives on the Summit. You guys are doing some impressive things at EightShapes, too. Great write-up, Dan. I share many of your perspectives on the Summit.

You guys are doing some impressive things at EightShapes, too.

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